About Armada Strategic Intelligence System

Armada and MNA have launched a continuous forecasting intelligence tool for durable manufacturing. Subscribe for a 60-day free trial and receive our monthly reports.

ASIS Management Team

Dr. Christopher Kuehl (PhD) is a Managing Director for Armada and one of the co-founders of the company which was established in 1999. He serves as Chief Economist for Armada and has worked with a variety of clients across diverse industries from private companies to professional associations. He serves as economic analyst for the Fabricators and Manufacturers Association, National Association for Credit Management, Chemical Coaters Association International, Industrial Heating Equipment Association, American Supply Association, Forging Industry Association as well as 13 state CPA societies.

He writes the Business Intelligence Brief and contributes to the Black Owl Report (Armada publications). He also writes "Fabrinomics" for FMA; CCAI/IHEA's Economic Bulletin; Credit Managers' Index for NACM and others. He makes over 100 presentations annually (virtual and live).

He holds advanced degrees in Economics, Soviet Studies and Asian Studies and taught in the US, Hungary, Russia, Estonia, Singapore and Taiwan prior to co-founding Armada.

Mr. Keith Prather (MBA) is a Managing Director of Armada Corporate Intelligence and one of the companies’ co-founders. During his 18 years as Armada's primary strategist, he has worked with Fortune 500 companies on everything from merger and acquisition strategy to key account management, strategic planning and corporate marketing efforts. He has pioneered the concept of the Continuous Situation Analysis that companies use in a fast-paced, aggressive modern business environment.

Mr. Prather has also developed a number of proprietary analytical tools that have been used by companies of all sizes. These include tools designed to position a company in its competitive market, forecasting of competitive movements in an industry sector, identification of the impact of competitive scenarios, and strategic optioning for high-level corporate strategy. He has worked with teams to understand supply chain and strategic business activities in key account programs with companies in the Fortune 100. Keith is the chief editor and one of the two primary writers for the Black Owl Report, an Executive Intelligence Brief. Executives around the world read the Black Owl Report for insight, foresight, and risk intelligence. Keith is also a keynote speaker for industry associations. Keith has an MBA with a focused thesis on Corporate Intelligence. He is a former Chief Financial Officer and has an extensive background in data analysis.

John Nelson served as a commissioned officer in the U.S. Army for over 20 years. After retiring from military service in 2007, he has led numerous analytical and organizational improvement projects for a diverse client base of private sector, government and military organizations. For several years, he developing analytical approaches, simulations, models, and strategies for federal, state, and local law enforcement agencies and non-profit organizations fighting Transnational Organized Crime. His recent work in industry has focused on modeling customer value, market share, and market sector forecasting.

John has presented at numerous conferences including the Interservice/Industry Training, Simulation and Education Conference, Military Operations Society Symposium and has co-written several research publications.

A Certified Lean Six Sigma Master Black Belt, John is a graduate of the United States Military Academy at West Point. He holds Masters of Science degrees from the University of Central Florida in both Training Simulations and Engineering Management, and formerly served as an Assistant Professor at West Point.


  • Designed to Give Manufacturers a Competitive Edge

    There are few sectors of the economy as complex and challenging as manufacturing, The competitive threats come from all directions and all the time. Staying ahead requires knowing what is around each corner - whether it is a threat or an opportunity. The ASIS projects into the future with a carefully constructed set of models that maintain over 97% accuracy so that manufacturers can anticipate. It takes time to be ready for these competitive threats - the ASIS provides that time.

    Watch John Nelson from Morris, Nelson & Associates along with Chris Kuehl and Keith Prather from Armada Corporate Intelligence review the monthly IPMAN report.